The company was acquired by Sun Microsystems Inc during the summer of 1999, and StarOffice 5.2 was released in June of 2000( 1). Its StarOffice product developed over the next decade into a fully-fledged office productivity suite (spreadsheet, word processor, graphics, presentations) comprising over 7.5 million lines of code, and equalling in functionality the market-leading product (Microsoft Office). StarDivision, the original author of the StarOffice suite of software, was founded in Germany in the mid-1980s. Comments and contributions are always welcome in the Marketing Project’s strategy discussion forum - see the Project web pages for an archive and details of how to participate. This will be the subject of a separate Plan.Īs the Plan continues to evolve, the latest version will be available on the Marketing Project web site. Just as the software needs to attract users, so the Community needs to attract contributors who want to help the Community achieve its mission statement. This document is not a Strategic Marketing Plan for the Community. From this analysis, the Plan identifies a number of target markets whose needs are most closely matched by the benefits provided by .įinally, the Plan sets targets for penetration by into these target markets, and lists the main strategies which the Marketing Project proposes to achieve these goals. It also looks in detail at the features of and the benefits these deliver to customers. The analysis looks at the strengths and weaknesses of the suite, and how these should help influence the Community’s response to opportunities and threats in the marketplace. It looks at ’s place within the market now, and where it should aim to be by 2010. The Plan looks at the current market for office productivity suites, at the major players in the field, and seeks to identify trends which will influence the market over the next five years. The Plan follows a three-month consultation process with the whole Community, and seeks formal adoption by the Community Council at the end of 2004. Its publication is timed to coincide with the run-up to the second major release of, version 2.0. This document is the first published Strategic Marketing Plan for the office productivity suite.
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